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Musings on Relevance and Rigor of Scholarly Research in Marketing

Journal of the Academy of Marketing Science
DOI: 10.1177/0092070303258240
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Rajan Varadarajan, P. (2003, September). Musings on Relevance and Rigor of Scholarly Research in Marketing. Journal of the Academy of Marketing Science. https://doi.org/10.1177/0092070303258240

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