Myfacetube politics: Social networking web sites and political engagement of young adults

Abstract

This article examines the political uses of social networking (SN) Web sites by young adults in context of the early stages of the 2008 presidential primary season. Using a survey of over 3,500 18- to 24-year-olds contacted immediately prior to the Iowa caucuses, we illustrate that although SN Web sites are recognized by youth as a possible source of news and that many receive some of their news from these sites, the types of news gathered probably do little to inform them or add to democratic discourse. Moreover, the study shows that in spite of the promise SN sites hold for increasing political interest and participation among a chronically disengaged cohort, users are no more inclined to participate in politics than are users of other media. © 2010 SAGE Publications.