Sign up & Download
Sign in

The New Economic Theory of Consumer Behavior: An Interpretive Essay

by Brian T. Ratchford
Journal of Consumer Research ()

Abstract

This paper attempts to summarize and integrate some recent economic theories of consumer behavior based on demand for underlying character- istics of goods. The implications of these theories for research in con- sumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling and atittude models.

Cite this document (BETA)

Readership Statistics

21 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
38% Ph.D. Student
 
24% Student (Master)
 
14% Doctoral Student
by Country
 
5% Saudi Arabia
 
5% United Arab Emirates

Tags

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in