This paper attempts to summarize and integrate some recent economic theories of consumer behavior based on demand for underlying characteristics of goods. The implications of these theories for research in consumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling and attitude models.
CITATION STYLE
Ratchford, B. T. (1975). New Economic Theory of Consumer Behavior. The Journal of Consumer Research, 2, 65–75. Retrieved from C:\Documents and Settings\e8902872\Desktop\data disk\Library\CURRENT\EndNote\CATALOGUED + LINKED\01149.pdf
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