The new followership: A challenge for leaders
- ISSN: 00163317
Abstract
More than ever, technology is leveling the playing field between leaders and those they lead. Thanks to the Internet, leaders are no longer the exclusive source of vital information about their companies or fields; therefore, they can no longer expect to be followed blindly by their now well-informed, more-skeptical ranks. Leaders in the Information Age, then, will have to work harder than ever to earn respect and be effective. Rather than leading by intuition, leaders will have to learn what people want, study the nature of thought and human desire, and be expert listeners. This is only the beginning of a new cooperation between leaders and followers. To further this cooperation, effective leaders must also go out of their way to listen as they never have before.
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