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Objectives — Are they useful? A quick assessment

by Stephanie Moore, James B Ellsworth, Roger Kaufman
Performance Improvement (2008)

Abstract

Most people understand the importance of objectives and the link between having objectives and accomplishing results. However, there is a difference between a well-defined objective and a poorly developed objective both in how they are constructed and in what they ultimately lead to. In this article, we explore three levels of objectives, provide examples of good objectives at each level, and put forth a 7-point inspection any objective should meet if it is to be a useful objective.

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