Online Marketing Strategies for Reaching Today’s Teens

Abstract

I’m pretty lucky as far as teen librarians go. The library I work at is right next to the only high school in town. I get between twenty and forty teens in the building every afternoon, and when I run a program I get between fifteen and twenty-five teens. That being said, I rarely see these teens so much as glance at the shelves. Many of these teens aren’t big readers in the conventional way. Or at least they don’t see themselves as readers because they don’t really like to read books, but some enjoy reading magazines or articles online. Other teens have confessed to having enjoyed reading as a child and subsequently losing that passion as they grew older because they felt that the options out there just weren’t very interesting.