Online Self-Presentation: Balancing Privacy Concerns and Impression Construction on Social Networking Sites

Abstract

In celebration of a burgeoning celebrity pop culture, Andy Warhol famously proclaimed that in the future, everyone would be famous for 15 minutes. Almost half a century later, being public online has become so easy that one wonders how, in the future, one may be truly private for 15 minutes. Both statements reflect the distance that separates the self from privacy, publicity, and that which lies in between: sociality.