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Optimizing the sequential distribution model for motion pictures

  • Hennig-Thurau T
  • Henning V
  • Sattler H
  • et al.
Proceedings of the 2006 AMA Summer Educators’ Conference (2006) 127-128
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Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. B. (2006). Optimizing the sequential distribution model for motion pictures. In Proceedings of the 2006 AMA Summer Educators’ Conference (pp. 127–128). Chicago, USA: American Marketing Association.

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