Abstract
The purpose of this pilot study is to conceptualize the application of perceived risk to voting behavior, to measure the perceived risks voters associated with specific candidates, and determine if there is any relationship between the voters’ risk perception and their actual voting pattern.
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APA
Baird, T. R., Baird, I. S., & Clabaugh, M. G. (2015). Perceived Risk and Voting Behavior. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 335–340). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_79
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