CITATION STYLE
Proceedings of the 1996 Multicultural Marketing Conference. (1996). Springer. Retrieved from http://download.springer.com/static/pdf/852/bok%253A978-3-319-17395-5.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-3-319-17395-5&token2=exp=1434022076~acl=%2Fstatic%2Fpdf%2F852%2Fbok%25253A978-3-319-17395-5.pdf%3ForiginUrl%3Dhttp%25
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