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Product and Place: Promoting Quality Products and Services in Lagging Rural Regions of the European Union

by Ilbery B., M Kneafsey
European Urban Regional Studies ()


Quality products and services (market niche) could be an important instrument of rural development in the lagging regions of the EU. However there is little research that relates product to place in a rural context. This paper reviews relevant concepts under the headings of Constructing quality and constructing regional images : linking product to place.

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