Background: This research used context aware experiential sampling to investigate the effect of contexts on in vivo alcohol-related outcome expectancies. Methods: A time-stratified random sampling strategy was adopted to assess 72 students and young professionals at 5 daily intervals over the course of a week using a specifically designed smartphone application. This application recorded respondents' present situational and social contexts, alcohol consumption, and alcohol-related cognitions in real-time. Results: In vivo social and environmental contexts and current alcohol consumption accounted for a significant proportion of variance in outcome expectancies. For instance, prompts which occurred while participants were situated in a pub, bar, or club and in a social group of friends were associated with heightened outcome expectancies in comparison with other settings. Conclusions: Alcohol-related expectancies do not appear to be static but instead demonstrate variation across social and environmental contexts. Modern technology can be usefully employed to provide a more ecologically valid means of measuring such beliefs.
CITATION STYLE
Monk, R. L., & Heim, D. (2014). A real-time examination of context effects on alcohol cognitions. Alcoholism: Clinical and Experimental Research, 38(9), 2454–2459. https://doi.org/10.1111/acer.12504
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