Review of Mass Communication Theory: An Introduction (2nd ed.).

Abstract

In this edition, the text has been largely rewritten, with three primary objectives: to update and take account of recent theory and reearch; enlargement, to reflect the continuing expansion of the field; clarification and improved presentation to make ideas more accessible. . . . A good deal more attention is paid to new electronic media and to the implications for theory of changes in communication technologies. . . . In addition, this version offers certain new features which make it in several respects a different book. . . . There are a number of new graphic representations and typologies designed to express or summarize major points of theory. . . . There is more specific attention (in chapter 5) to the working out of normative theories of media in terms of principles. (PsycINFO Database Record (c) 2016 APA, all rights reserved)