Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization.
- PubMed: 11190685
Abstract
The purpose of this study is to distinguish between cognitive, affective and evaluative components of social identity in the organization and to show how the components instigate behaviours that benefit in-group members. A new scale for measuring cognitive organizational identification (i.e. self-categorization) is developed and compared to a leading scale. Internal consistency, convergent validity, predictive validity and generalizability of the two scales are established on a sample of Italian (N = 409) and Korean (N = 283) workers. Next, convergent and discriminant validity for measures of organizational identification, affective commitment and group self-esteem are demonstrated. Then, two antecedents of these components of social identity are examined: organization prestige and organization stereotypes. Finally, the mediating role of the components of social identity are investigated between the antecedents and five forms of citizenship behaviours. The last three analyses are performed on the Italian (N = 409) workers. Among other findings, the results show that affective commitment and self-esteem are the primary motivators of citizenship behaviours. Moreover, cognitive identification performs as a central mediator between prestige and stereotypes on the one hand, and affective commitment and self-esteem on the other. Identification is thus an indirect determinant of citizenship behaviours.
Author-supplied keywords
Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization.
Self-categorization, aåective commitment andgroup self-esteem as distinct aspects of socialidentity in the organization
Massimo BergamiUniversity of Bologna, Italy
Richard P. Bagozzi*Rice University, USAThe purpose of this study is to distinguish between cognitive, aåective andevaluative components of social identity in the organization and to show how thecomponents instigate behaviours that bene®t in-group members. A new scale formeasuring cognitive organizational identi®cation (i.e. self-categorization) isdeveloped and compared to a leading scale. Internal consistency, convergentvalidity, predictive validity and generalizability of the two scales are established ona sample of Italian (N ¯ 409) and Korean (N ¯ 283) workers. Next, convergentand discriminant validity for measures of organizational identi®cation, aåectivecommitment and group self-esteem are demonstrated. Then, two antecedents ofthese components of social identity are examined: organization prestige andorganization stereotypes. Finally, the mediating role of the components of socialidentity are investigated between the antecedents and ®ve forms of citizenshipbehaviours. The last three analyses are performed on the Italian (N ¯ 409) workers.Among other ®ndings, the results show that aåective commitment and self-esteemare the primary motivators of citizenship behaviours. Moreover, cognitiveidenti®cation performs as a central mediator between prestige and stereotypeson the one hand, and aåective commitment and self-esteem on the other.Identi®cation is thus an indirect determinant of citizenship behaviours.This study investigated social identity in a work organization.Membership in a workorganization is one of the most important group a¬liations a person has because itoccupies more time than is spent in other groups, and the person’s livelihooddepends on the organization’s fortunes and his or her quality of role performance.Social identity theory has been studied most often in the contexts of (1) arti®cialgroups where people are assigned randomly to treatments (e.g. Diehl, 1990;Ellemers, Wilke, & van Knippenberg, 1993; Tajfel, Billig, Bundy, & Flament,1971) ; (2) categories where people are grouped according to such shared attributesas ethnicity, nationality or subject major in the university (e.g. Crocker, Luhtanen,Blaine, & Broadnax, 1994; Salazar, 1983 ; Smith & Henry, 1996) ; and (3) such* Requests for reprints should be addressed to Prof. Richard P. Bagozzi, Rice University, GraduateSchool of Management and Department of Psychology, 6100 Main Street, Houston, TX 77005-1892, USA(e-mail : bagozzi!rice.edu).
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