Strategic Innovation: How To Grow in Mature Markets.

  • Moingeon B
  • Lehmann-Ortega L
ISSN: 14696460
N/ACitations
Citations of this article
11Readers
Mendeley users who have this article in their library.

Abstract

Focuses on strategic innovation in companies. Need for companies to observe customer trends; Occurrence of a disruptive strategy in transforming value chain; Inclusion of Easy Jet and Ryanair in the low-cost airlines that have reshaped their value chain; Possibility of a company adopting a disruptive or breakthrough strategy to grow in flat or shrinking markets.

Cite

CITATION STYLE

APA

Moingeon, B., & Lehmann-Ortega, L. (2006). Strategic Innovation: How To Grow in Mature Markets. European Business Forum, (24), 50–54. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=20518671&site=ehost-live

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free