Focuses on strategic innovation in companies. Need for companies to observe customer trends; Occurrence of a disruptive strategy in transforming value chain; Inclusion of Easy Jet and Ryanair in the low-cost airlines that have reshaped their value chain; Possibility of a company adopting a disruptive or breakthrough strategy to grow in flat or shrinking markets.
CITATION STYLE
Moingeon, B., & Lehmann-Ortega, L. (2006). Strategic Innovation: How To Grow in Mature Markets. European Business Forum, (24), 50–54. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=20518671&site=ehost-live
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