A study on e-commerce outsourcing research and WBS internet marketing

Abstract

With the electronic commerce outsourcing companies's appearance and development, the drawbacks in the electronic commerce and the internet marketing for SEMs also are becoming more remarkable, In view of this situation, the paper analyzes the respective advantages and disadvantages for both professional e-commerce outsourcing companies and enterprises doing e-commerce themselves, combined with the current development status of internet marketing, this paper made a summary, put forward WBS e-commerce marketing outsourced new mode. This mode through the comprehensive enterprise marketing type website, e-commerce integrated model and search engine marketing three as one to develop the internet promotion and online sales. Using the model neatly to carry out interner marketing activities can bring great benefits for enterprise. © 2011 Springer-Verlag Berlin Heidelberg.