Study on makeup norm - Individual difference variables (other-consciousness, self-consciousness, formality, need for uniqueness), which define the awareness of makeup norms

Abstract

This study investigated how the individual difference variable influenced on the awareness of makeup norms. Subjects were 190 male university students (M=20.08 years old, SD=1.69), 342 female university students (M=19.33 years old, SD=1.27), 47 male adults (M=49.30 years old, SD=4.99), and 158 female adults (M=47.44 years old, SD=4.33). The questionnaire survey was conducted asking the awareness of makeup norms, self-consciousness, other-consciousness, formality, uniqueness. According to the result, male university students' awareness of makeup norms was specified by formality and uniqueness. Female university students' awareness of makeup norms was specified by external self-consciousness, public self-consciousness, private self-consciousness, formality and uniqueness. Adult males' awareness of makeup norms was specified by private-selfconsciousness. Adult females' awareness of makeup norms was specified by internal otherconsciousness, imaginary other-consciousness, public self-consciousness, formality and uniqueness.