A Survey of Greek Agricultural E-Markets

Abstract

The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubt- edly affects the agri-food sector, since a large number of agricultural firms are demon- strating or are expected to demonstrate e-commerce activities. This paper aims to pro- vide an overview of the current status of agricultural e-markets in Greece, by present- ing results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B ori- entation, as well as an outreach for international customer bases.