Survey research methods

Abstract

2nd ed. The logic of science -- Science and social science -- Survey research as a method of social science -- Types of study design -- The logic of survey sampling -- Examples of sample designs -- Conceptualization and instrument design -- Index and scale construction -- Self-administered questionnaires -- Interview surveys -- Data processing -- Pretests and pilot studies -- The logic of measurement and association -- Constructing and understanding tables -- The elaboration model -- Social statistics -- Advanced multivariate techniques -- The reporting of survey research -- The ethics of survey research -- The informed survey research consumer.