Purpose – This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services. Design/methodology/approach – First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer’s operations strategy is developed and this is populated using both evidence from the extant literature and empirical data. Findings – The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product-centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations). Research limitations/implications – The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework. Originality/value – The principal contribution of this paper is a framework that captures the key characteristics of operations for product-centric servitized manufacture.
CITATION STYLE
Moratis, L., Melissen, F., & Idowu, S. O. (2019). Sustainable Business Models: Principles, Promise, and Practice. (L. Moratis, F. Melissen, & S. O. Idowu, Eds.), Industrial Life Cycle Management (pp. 11–23). Springer International Publishing. Retrieved from https://link.springer.com/book/10.1007/978-3-319-73503-0?noAccess=true
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