The Professionalization of Political Communication
The Professionalization of Political Communication Changing Media Changing Europe (2007)
- ISBN: 184150159X
Abstract
Americanization of Western European election campaigns has frequently been discussed, particularly in the media, but rarely defined. This article argues that the concept of professionalization better encom- passes the process of change that can be observed in electoral communica- tion. Professionalization is here regarded as a process by which the political actors adapt their strategies to changes in society and in the political system as well as to changes in the media system. The campaign of the German So- cial Democratic Party (SPD) for the 1998 Federal Election is here described as an example of professionalized electioneering.
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Readership Statistics
3 Readers on Mendeley
by Discipline
100% Social Sciences
by Academic Status
33% Senior Lecturer
33% Doctoral Student
33% Assistant Professor
by Country
67% United Kingdom
33% Germany