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The Theory of Reasoned Action: Does it Lack Emotion?

  • Henning V
  • Hennig-Thurau T
Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators´ Conference (2008)
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Henning, V., & Hennig-Thurau, T. (2008). The Theory of Reasoned Action: Does it Lack Emotion? In Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators´ Conference. Chicago: American Marketing Association.

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