A three-step approach to marketing electronic resources at Brock university

Abstract

Marketing of electronic resources at Brock University is done according to a marketing plan that is aligned with the mission and goals of the institution. This chapter describes measures taken to understand user needs, promote electronic resources, and evaluate strengths and weaknesses of the collection and marketing. It includes sections on the use of surveys, instruction, Web sites and e-mail in marketing. Five key suggestions for marketing electronic resources are offered in the conclusion. © 2007 by The Haworth Press. All rights reserved.