Tourist Satisfaction in Malaysia

Abstract

The tourism industry is among the most important industries capable of stimulating economic growth. In Malaysia, in 2008 alone, tourist arrivals to this country had generated national income of RM49.6 billion. This study was conducted to see whether travelers are satisfied with their visit to the country and also to highlight factors that contribute to tourist satisfaction. The results showed that the overall tourist satisfaction with their visit to the country gave the mean score of 3.74. Among factors that attracted tourist to visit the country are beautiful scenery, customs and culture, hospitality of the service providers, the quality of food and the friendliness of the locals. Continuous efforts are recommended to improve the satisfaction of the tourists because of its impact on their attitudes to revisit this country.