The article discusses the evolution of Web 2.0 companies in the U.S. in 2006. These companies are interactive. They invite consumer-generated comments and content, unlike Web 1.0 companies, which publish mostly read-only content. The term was coined by O'Reilly Media's Tim O'Reilly and Dale Dougherty when they were trying to come up with a name for a conference that would accurately describe the new generation of consumer-generated media. Michael Arrington's TechCrunch blog serves as ground zero for Web 2.0 company profiles and reviews.
CITATION STYLE
Bulik, B. S. (2006). Trying to Define Web 2.0. Advertising Age, 77(28), 6. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=21551950&site=ehost-live
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