Trying to Define Web 2.0

  • Bulik B
ISSN: 00018899
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Abstract

The article discusses the evolution of Web 2.0 companies in the U.S. in 2006. These companies are interactive. They invite consumer-generated comments and content, unlike Web 1.0 companies, which publish mostly read-only content. The term was coined by O'Reilly Media's Tim O'Reilly and Dale Dougherty when they were trying to come up with a name for a conference that would accurately describe the new generation of consumer-generated media. Michael Arrington's TechCrunch blog serves as ground zero for Web 2.0 company profiles and reviews.

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APA

Bulik, B. S. (2006). Trying to Define Web 2.0. Advertising Age, 77(28), 6. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=21551950&site=ehost-live

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