A Turn Toward Avoidance? Selective Exposure to Online Political Information, 2004-2008

Abstract

Scholars warn that avoidance of attitude-discrepant political information is becoming increasingly common due in part to an ideologically fragmented online news environment that allows individuals to systematically eschew contact with ideas that differ from their own. Data collected over a series of national RDD surveys conducted between 2004 and 2008 challenge this assertion, demonstrating that Americans' use of attitude-consistent political sources is positively correlated with use of more attitudinally challenging sources. This pattern holds over time and across different types of online outlets, and applies even among those most strongly committed to their political ideology, although the relationship is weaker for this group. Implications for these findings are discussed. © 2011 Springer Science+Business Media, LLC.