Tweeting and blogging to the top

Abstract

Successful companies are adopting social media tools to meet an array of goals including communicating more effectively, monitoring their brands and researching perspective employees. More of them are blogging, tweeting and networking than ever before, and the trend looks like it will continue. Longitudinal data on the Inc. 500 and the Fortune 500 shows social media is fast becoming an integral part of a company's marketing strategy and that the social media tools of choice are shifting. ABSTRACT FROM PUBLISHER