You Are the Value

Abstract

No More Winging It -- Discovering the Value Ladder™ -- Who Are You? -- What Do You Do? -- Why Do You Do What You Do? -- How Do You Do What You Do? -- Who Have You Done It For? -- What Makes You Different? -- Why Should I Do Business With You? (Real Value) -- The Value Ladder™ in Review -- Advanced Applications for Your Value Ladder™ -- Creating a Culture of Value -- Competing on Value Begins With a Strategy -- What Are You Going to Act On?