Videoclips musicales: en un clip, capté tu imagen Videoclips: getting images in a second
- DOI: 10.3916
Abstract
Descubrir los estereotipos de género que muestran los videoclips musicales y las alternativas que existen para construir otras maneras de ser mujer y hombre en la sociedad actual es el objetivo de este trabajo. El lenguaje del videoclip tiene la característica de transmitir imágenes efímeras e inmediatas y estereotipos de género. Si bien éstos son estáticos, se destacan en nuestra sociedad porque entran dentro del consumo mundial que los mass-media incentivan. El videoclip, pues, se ubica en el extremo de esta cultura express que se dirige al público joven.It is our intention to determine which gender stereotypes are present in music video clips. We will also focus on other exiting alternatives to the construction of man and woman concepts in our current society. The video clip language has, as one of its characteristics, the display of instant and ephimeral images whereas gender stereotypes are estatic. However, the referred stereotypes are visible in our society because they belong to the worldwide consumption that mass media promote. Thus, the video clip form part of the so called express culture directed towards the young people as a target.
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