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Web Mining - Grundlagen und Einsatzpotenziale im eCRM

by Hajo Hippner, Melanie Merzenich, Klaus D Wilde
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ITSysteme im CRM Aufbau und Potenziale (2004)
Publisher: Gabler, Pages: 269-298

Abstract

2., ïberarb. und erw. Aufl. 3-409-22518-8 Kundenmanagement Aufsatzsammlung

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