Web Search Engine Evaluation using Clickthrough Data and a User Model

Abstract

Traditional search engine evaluation relies on a list of query document pairs along with a score reflecting the document relevance to the query. The score is generally a human assessment, but nothing is said explicitly about the actual user behavior. In this paper we illustrate with a toy model that once the user behavior is agreed upon, the human assessment can be eliminated and the engine performance can be evaluated based on the clickthrough data of past users.