How to Write a Successful Business Plan

Abstract

The business planadmits the entrepreneur to the investment process.Without a plan furnished in advance,many investor groups wont even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat a path to their door. A goodmousetrap is important, but its only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans. This article is adapted from Business Plans That Win : Lessons from the MIT Enterprise Forum