Creative Director-Copywriter

New York, NY, USA
Jan 17, 2018
Jan 23, 2018
Contract Type
Full Time
What you'll be doing...

Why work here?

At 140 West, you will be part of the energy that's evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry's sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touch point.


Team Leadership

+ Works harmoniously with others to get a job done and leads the team in a collaborative fashion

+ Shares critical information with everyone involved in a project to produce more effective creative solutions

+ Helps to set a tone of cooperation within the creative group and across the organization; promotes a "be of service" solution oriented mentality across the creative team

+ Finds common ground with clients when debating creative or strategic opinions

+ Encourages individuals to take on specific roles to deepen existing or develop new skills

+ Gives the team proper recognition and credit for their contributions

+ Builds a collective team vision and defines goals and objectives

Creative Direction, Leadership and Execution

+ Provides creative direction and coaching while partnering with staff to accomplish creative objectives

+ Provides creative quality control over concepts and execution

+ Directs complex, large-scale project activities and effectively leads and manages work of the creative studio team.

+ Leads execution of Tier 1 creative work on select projects including development of headlines and copy.

+ Provides brand guidance and direction to ensure consistent alignment with brand standards

+ Motivates the team to deliver a consistently high-level of quality as evaluated by clients

+ Understands data used to track market trends and customer actions and uses to inform the creative work.

Staff development

+ Works to improve the team's performance by pursuing opportunities for continuous learning/feedback.

+ Constructively helps and coaches team in their professional development through informal and formal feedback sessions (i.e., performance reviews), as appropriate

+ Guides the workload, development, and growth of direct reports

+ Demonstrates a real sense of caring for the team's professional and personal well being

+ Plans regularly scheduled one-on-one time for personal coaching and mentoring of direct reports

+ Implements and refines conceptual development/ideation process and defines and coaches team on presentation expectations

+ Exhibits a "can-do" approach and inspires and motivates associates to excel

+ Fosters a team spirit that is reflective of their collective personalities

+ Nurtures a culture that is fun to work in and helps build an open creative community

+ Proactively addresses staff performance issues

Client Service

+ Builds strong relationships with clients; perceived as credible, trusted advisor

+ Partners with clients to achieve effective outcomes in an efficient manner

+ Works with clients to articulate creative needs concisely, yet completely

+ Appropriately balances client desires, business requirements and marketing strategies

What we're looking for...


Must have:

+ Bachelor's degree preferred; preferably in advertising, English, journalism or a related field

+ Ten or more years of relevant work experience; with five as an Assistant Creative Director

+ Experience leading and managing medium to large teams

+ Both in-house and agency experience required

+ Demonstrated creative conceptualization skills

+ Experience using Adobe Creative Cloud software.

+ Portfolio required.

Ideally, you'll also have:

+ Big-picture thinking

+ Strong interpersonal skills with the ability to manage differing viewpoints so the final product remains true to the objective

+ Proven leadership skills to maximize team talents

+ Hands on experience in at least one creative discipline: design, copywriting, video production

+ Effective communication and presentation skills

+ Working knowledge in industry-standard software and tools such as the Adobe Creative Cloud, MS Office, Adobe Acrobat, project management software, and online market research

+ Demonstrates experience in brand development as well as traditional and emerging multichannel marketing

+ Leads and mentors team in the ideation process leveraging research, analytics and brand insights

+ Develops creative strategies to address marketing and business objectives

+ Articulates the creative rationale that drives the concept's execution and tactics

+ Directs team as brand advocates, but also encourages and develops new interpretations of the brand standards and out-of-the-box approaches to grow the verbal and visual identity of the brand to meet ever expanding company needs

+ Leads with passion that energizes the team to over-deliver against expectations and results in high employee engagement and overall job satisfaction

+ Celebrates team and individual successes and creates a safe environment for constructive feedback

+ Anticipates problems and sees how a problem and its solution will affect other projects, people or processes

+ Understands that all projects require attention to detail so that work is on-time, on-budget and on-strategy

+ Delegates properly and does not get caught up in being a production or process manager

+ Expects team to push new thinking and will challenge cliché or rerun ideas

+ Confidently and diplomatically stewards new ideas through the organization on behalf of the team

+ Knows how to be persuasive and/or negotiate when selling in ideas


When you join Verizon...

You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

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