The Agenda-Setting Function of Mass Media

by Maxwell E. McCombs, Donald L. Shaw
Public opinion quarterly ()


In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In re- flecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may jet the "agenda" of the campaign.

Cite this document (BETA)

Readership Statistics

787 Readers on Mendeley
by Discipline
by Academic Status
27% Ph.D. Student
22% Student (Master)
12% Student (Bachelor)
by Country
4% United States
2% Germany
2% United Kingdom

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in