Air France Eyes Global Profile.

Abstract

With its acquisition of Dutch airline KLM this month, Air France has bigger global plans. Ruder Finn's ideas on how to convey them to the public are what convinced Europe's No. 2 airline to tap the independent shop as its first U.S. public relations agency. Ruder Finn will focus mainly on media relations — working to get consumer and travel-trade media to write about Air France's amenities and expanded service. The account is worth an estimated $1 million in billings. Spending plans were undisclosed. Havas' Euro RSCG Group handles advertising.