Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

by Henrik Hagtvedt, Vanessa M Patrick
Journal of Marketing Research ()


In this research, the authors investigate the phenomenon of "art infusion," in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.

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