Base of the pyramid

Abstract

Latin America has experienced constant economic growth over the last decade, considered as a big success on a wide range of factors, especially given the fact that most developed economies have been struggling through financial crisis and recession. Throughout this period, Latin American corporations have internationalized themselves (creating the multilatinas concept) and foreign investment has risen, increasing the presence and impact of foreign companies in the region. However, as can be appreciated through this chapter, the main opportunities and challenges corporations will have to face in order to experience sustainable economic growth is working with low-income communities in the BoP (base of the pyramid) space, not only due to future market and demand potential, but to ensure that the economic growth experienced also enables social development and more opportunities for all.