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Consideration of the origin of Herbert Simon's theory of “satisficing” (1933-1947)

by Reva Brown
Management Decision ()
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Herbert Simon's major contribution to decision-making theory is the concept oj "satisficing". This was first posited in Administrative Behavior, published in 1947, and the book concerned as it was with establishing a scientific approach to administrative theory, puts forward an adjustment of then-current economic theory, which viewed administrative choice as a Process of maximising While, over the ensuing decades, Simon adjusted his definitions of both "economic man" and of "satisficing" in several subsequent publications, the original exposition of these was a major contribution to the area of administrative theory. An attempt has been made here to explore what circumstances might have led Simon into putting forward the concept of "satisficing". [ABSTRACT FROM AUTHOR] Copyright of Management Decision is the property of Emerald Group Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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