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Copyright © 2000. All rights reserved.

by Christine Steinman, Rohit Deshpande, John .U Farley
Journal of the Academy of Marketing Science ()
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Abstract

The ecellent papers of this set fit perfectly with the title of the journal: they are applied psychology, international, and most are reviews of the literature. Addtiionally, there is one empirical paper by Aycan, Kanungo, et al. which starts by reviewing changes in human resource management since the Barrett and Bass (1976) review of the literature. Furthermore, all of the papers in this special issue emphasise the need to stop doing research that simply mentions a country, and begin using explicityly measured specific aspects of culture, such as individualism - collectivism or tightness - looseness. Some of the papers call for the use of even more specific dimensions of cultural variation (Morris & Leung), such as vertical or horzontal individualism and collectivism (Morris & Leung), paternalism, loyalty to the community, and fatalism (Aycan, Kanungo, et al.).

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