A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

  • Jarvis C
  • Mackenzie S
  • Podsakoff P
  • et al.
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Jarvis, C. B., Mackenzie, S. B., Podsakoff, P. M., Burke, C., Mackenzie, S. B., & Podsakoff, P. M. (2012). A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research. Journal of Consumer Research, 30(September 2003).

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