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The Determinants of Pricing Strategies for Industrial Products in International Markets

by Howard Forman, Richard Lancioni
Journal of Business-to-Business Marketing ()


Investigates the factors affecting pricing strategies for industrial products in international markets. Relationship between the price determinants and pricing strategies; List of pricing strategies; Taxonomy of international pricing strategy determinants.

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29% Student (Master)
14% Doctoral Student
7% Student (Postgraduate)

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