The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics 95(3), 457–469.

  • Lai, C. S., Chiu, C. J., Yang, C. F., Pai D
ISSN: 18770428
N/ACitations
Citations of this article
4Readers
Mendeley users who have this article in their library.

Abstract

Corporates are aware of the importance of CSR (Corporate Social Responsibility) in the present scenario, but are not aware of the right kind of CSR activities which would lead to creating an impact in the lives of the people and capacity building. This study will try to bring out the importance of CSR activities to the corporates (Cause Related Marketing) and the role which it can play in brand enhancement. The focus would not only be on impacting lives of the people but also the nature and wildlife animals (sustainable development).

Cite

CITATION STYLE

APA

Lai, C. S., Chiu, C. J., Yang, C. F., Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics 95(3), 457–469. Procedia - Social and Behavioral Sciences, 157, 103–108. Retrieved from http://dx.doi.org/10.1016/j.sbspro.2014.11.013

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free