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Game Theory – turning surveys into games

  • Puleston J
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Abstract

Gamification is clearly a bit of a buzz word in the marketing industry right now and a subject of growing interest amongst market researcher as witness by the enthusiasm this topic generated at the recent NewMR festival web conference organised by Ray Poynter that I was part of.

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APA

Puleston, J. (2011). Game Theory – turning surveys into games. Retrieved from http://question-science.blogspot.com.es/2011/02/game-theory-turning-surveys-into-games.html?spref=tw

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