Gamification: Next growth propeller for banks | Virtusa Official BlogVirtusa Official Blog

Abstract

Banks and Financial Institutions (FIs) have been trying hard to gain customers and increase market share in the retail customer segment. Traditionally, a bank’s distribution channel via extensive branch network used to guarantee that the prospects could always reach the bank and do business with them. Now, because of digital disruption, prospects are seeking banks in newer channels, especially the mobile. Banks need to become ubiquitous in all possible channels