The Great Pretenders: the Magic of Luxury Goods

by Bernard Catry
Business Strategy Review ()


Discusses the marketing of luxury goods. Perpetuation of the notion of scarcity; Dilemma presented by growing market for luxury goods; Examples of luxury goods marketing strategies.

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76 Readers on Mendeley
by Discipline
by Academic Status
39% Student (Master)
22% Ph.D. Student
12% Student (Postgraduate)
by Country
3% United Kingdom
1% Switzerland
1% Germany

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