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The great pretenders: the magic of luxury goods

by Bernard Catry
Business Strategy Review ()


Discusses the marketing of luxury goods. Perpetuation of the notion of scarcity; Dilemma presented by growing market for luxury goods; Examples of luxury goods marketing strategies.

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Readership Statistics

62 Readers on Mendeley
by Discipline
by Academic Status
34% Student (Master)
19% Ph.D. Student
13% Student (Bachelor)
by Country
3% United Kingdom
2% Sweden
2% Italy

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