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The great pretenders: the magic of luxury goods

by Bernard Catry
Business Strategy Review ()

Abstract

Discusses the marketing of luxury goods. Perpetuation of the notion of scarcity; Dilemma presented by growing market for luxury goods; Examples of luxury goods marketing strategies.

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62 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
34% Student (Master)
 
19% Ph.D. Student
 
13% Student (Bachelor)
by Country
 
3% United Kingdom
 
2% Sweden
 
2% Italy

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