I am, I think I can, and I do: The role of personal identity, self-efficacy, and cross-application of experiences in creativity at work

Abstract

This study examined creativity at work by considering a new construct, creative personal identity, in conjunction with creative self-efficacy and a problem-solving strategy. Results of a field study suggested that creative personal identity explained variance in creativity at work above and beyond creative self-efficacy, but that the two did not interact. Results also indicated support for the interaction of the self-concept and a problem-solving strategy. The positive relationship between creative personal identity and creativity at work was stronger when individuals applied non-work experiences in efforts to solve work-related problems. Copyright © 2007 by Lawrence Erlbaum Associates, Inc.