Skip to content

Interpersonal Communication in the Consumer Socialization Process: Scale Development and Validation

by Jason Lueg, R. Finney
The Journal of Marketing Theory and Practice ()
Get full text at journal

Abstract

In this study, the development and validation of a scale to measure socialization agent (family and peer) interpersonal communication regarding particular shopping channels (mall and Internet) is described. A brief overview of consumer socialization (Moschis and Churchill 1978) is given, including the role of interpersonal communication in this process. Next, a scale is developed and tested on a sample of 1,258 high school students. Evidence of reliability and convergent and discriminant validity is provided. In addition, validity is established relative to time spent shopping and future intentions to shop a particular channel. Implications, limitations, and directions for future research are discussed. CR - Copyright © 2007 M.E. Sharpe, Inc.

Cite this document (BETA)

Readership Statistics

42 Readers on Mendeley
by Discipline
 
60% Business, Management and Accounting
 
17% Social Sciences
 
12% Psychology
by Academic Status
 
33% Student > Ph. D. Student
 
14% Student > Master
 
12% Professor > Associate Professor
by Country
 
5% Brazil

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in