Leadership and perceiver cognition: Examining the role of self-identity in implicit leadership theories

Abstract

We investigated whether priming individuals' self-identities to be interdependent or independent influences their ratings of leadership prototypicality. Specifically, we predicted that participants receiving an interdependent prime would rate items associated with transformational leadership as being more prototypical of effective leadership than would participants receiving no prime. We also predicted that participants receiving an independent prime would rate transactional leadership items as being more prototypical of effective leadership. Undergraduate psychology students were randomly assigned to one of three conditions (interdependent prime, independent prime, and control). Results support the idea that self-identity can be primed to influence ratings of leadership prototypicality. We discuss implications and suggest directions for future research. Copyright © Taylor & Francis Group, LLC.