From lost space to third place: The visitor's perspective

Abstract

Although studies on place attachment in tourism have expanded greatly during the past decade, most have focused on nature-based settings, thereby neglecting the social dimension of place. The triadic relationship of activity involvement, place attachment, and visitor loyalty has received limited attention. In response, we investigated visitors' attachment to activities and settings within cultural creative districts (CCDs) in a manufacturing hub of China, with the aim to advance the theory of place attachment and elucidate geographic and psychological factors that can affect visitor experience. Results of an onsite questionnaire (n = 252) indicated that: 1) activity involvement positively affected place attachment; 2) attraction and social bonding were strong predictors of visitor loyalty. We identified a more effective way to implement CCDs as part of urban-regeneration strategies—namely, to become visitors' favourite third places, CCDs need to offer high-quality social encounters with a suitable mix of physical, cultural, and entertainment amenities.